The online directory industry has evolved quite a bit over the last few years. In the early days, directories were simply a list of websites that you could submit and then sit back and wait for traffic to come in.
1. Consider how you'll get the most out of your membership
When you’re considering how you’ll get the most out of your IoD membership, look at all the different aspects of the program and what you’ll get from it. You may want to go to as many workshops as possible and meet other members. You may want to attend every lecture and build relationships with the speakers.There is lots to look at when it comes to promoting yourself and your business within these online directories. Start thinking about your new site and how the directory can be the biggest asset in your online marketing. The following are a list of ideas and tips to consider when finding new directories. #1: Use Your Full Name and Business Title When Prospecting Online Directories Directory owners like to know that you have a real business and that you’ve put in the time and effort to earn your visibility. Real people go into the directory business and it’s really important to show that you are a real person. Using your full name will make you stand out a lot more to the editors and readers of the directory. Also, many people will include your business title, which will make your submission stand out from the masses. Real business names and company names tend to perform much better for local search. It also makes for a better online user experience as users will be able to find more about your company by seeing your full name and not just some random online address. BJ's Bookstore does a great job of promoting themselves by using their full business name and their location is listed right above it. Another great way to use your full name is to start using it in your personal website and social profiles. Keep your header bio short and don't go overboard with it. Try to make your bio stand out as much as possible. Just like your website, make sure to include your full name at the very end of every profile.
